Such solutions are geared towards the early identification of individuals with a neurobiological vulnerability for gambling addiction, with a view to implementing targeted and appropriate interventions on a ‘sensitive’ target population.Īrtificial Intelligence (AI) can play a crucial role in collecting and analysing data on gamblers’ behaviour, enabling a more accurate assessment of individual trends and vulnerabilities. As is happening in many other areas related to health care and promotion, the prevention of this form of addiction is also experiencing a significant acceleration towards the application of advanced technologies, in particular artificial intelligence (AI) and virtual reality (VR). Traditionally, to prevent the risk of developing forms of pathological gambling, educational and information initiatives are set up to raise awareness, analyse and monitor gamblers’ behaviour, and train health workers, educators and teachers. In 2019, EUR 19.40 billion was spent on gambling in our country. According to the Observatory of the Ministry of Health, 1.3 million people in Italy suffer from pathological gambling addiction.